Yes You Can! How to Write a Report or E-course
In my article about offering bonuses, I suggested writing your own report as one possible bonus. You could also write a report or ecourse as a stand-alone product. You may find the very thought of writing these intimidating, so I’ll help you get started.
I’m assuming you are working with a website or product in a well-defined niche area, one in which you are at least somewhat knowledgeable. I’ll also assume you have been writing web copy, articles and/or sales letters. You’ve already generated lots of information. Semrush vs SimilarWeb
Whatever you are planning to write always starts with what you know, and the easiest way to get started with that blank page is to make a list. So make a list of what you already know about your topic. Do this quickly; it should be easy because you can just write down the titles of articles you’ve already written.
I’ll talk about writing a report, but the only difference between that and an e-course is that an e-course is a step-by-step process. If your information lends itself to that format, then use it instead of the report, which simply provides information; a course leads you through action steps.
I’ll use my favorite golden retriever example. You’ve decided to write a report about finding the right puppy. You’ve already written articles about puppy mills, SPCA and other animal shelters, pet shops and breeders. What haven’t you written about — maybe it’s classified ads from unknown owners, golden retriever rescue leagues, and buying purebred vs. a mixed breed. You also haven’t written about any diseases or other physical disorders common to the breed, which will come into consideration when deciding what puppy to get. There’s your list, open to being edited, of course.