Using Social Media to Liven Up Your Trade Show Stand
Maybe you have an awesome trade show stand that highlights the benefits of your latest product or service, but it didn’t draw the crowds you expected at the last event. Or maybe you’re tired of getting mediocre results from the tried-and-true tabletop displays that have always served you well. Is it possible that the issue isn’t with your banner stands or other elements, but with how you’re promoting your presence? The rise of social media, including apps such as Facebook, Twitter, FourSquare, and others, has ushered in a new era of promotional opportunities. Every year, more attendees rely on their smartphones to help them navigate the overwhelming wealth of information and find what they’re looking for. If you aren’t already using social media, you should start today. Here are a few great ways to ensure that your more traditional elements, such as your trade show stand and tabletop displays, receive the attention they deserve.
Plan an After-Hours Event
Conference attendees must be constantly on the move, scurrying from one trade show stand to the next in the hopes of seeing everything on the floor during normal hours. Instead of gleaning all of the information you provided, they may have to rush through some displays or give informational banner stands a cursory glance. What is the solution? Inviting attendees to an after-hours gathering where they can relax, unwind, and give your company the attention it deserves is a good idea. If you can rent a small side hall at the same venue, you can even move your tabletop displays to the new room for a few hours and then return them to their original location when you’re finished. It’s a great way to reach out to potential leads in two different ways.
Use Social Media to Stay Connected
Whether you’re on Facebook, Twitter, or blogging, the more social media presence you have, the more you can use it to promote a visit to your trade show stand. Announce a giveaway on Twitter or Facebook, and include relevant information and a good photo of your banner stands and tabletop displays. There will be a lot of people interested in learning more who will come to your booth. You can also blog directly from the event floor about your company’s products and services, including interesting links and photos to generate some buzz. Video uploads are another way to keep visitors informed even if they haven’t yet visited your tabletop displays. The added benefit is that if they see a good photo of your banner stands or the crowd around your trade show booth, they will be intrigued and more likely to visit your booth to learn more.
Find Trade Show Bloggers Who Will Promote Your Stand
There’s no reason why you can’t get some great publicity by delegating some of the work. If you’ve previously connected with knowledgeable industry bloggers, now is the time to ask for a favor or two. If they are both attending the same event, they may be willing to mention your trade show booth in a blog post, bringing in new leads. Issuing a press release to various media outlets is another excellent way to draw attention to your tabletop displays and banner stands on the floor. As blogs and press releases are quoted, retweeted, and reposted, they naturally create a larger audience of attendees who would have otherwise missed your trade show booth.
Some people believe that social media will kill off annual industry events, but the opposite is true. The more social media reacts to industry events, the better. The more people who read Free Reprint Articles, the more interest there will be in both the conference as a whole and the individual trade show stands. It’s time to channel that power and put it to use for your business!
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