Once you are done with setting up your Shopify store, the next thing you would be hoping to run it as quickly as possible. Whether you’re running a physical business or an online business, growing and reaching your targeted customer is not easy.
You need to make your place in the market and start from zero. As a Shopify store owner, you have to be aware of some Shopify marketing techniques that might help you to heighten your reputation and sales in the market.
How Shopify Marketing can be improved?
Shopify has several Shopify marketing apps that can help you in running effective marketing campaigns for your business. From promotion to campaign management, you can do everything from a single Marketing page in Shopify.
Suppose you’re selling your items in an online store. In that case, you should have a go at improving SEO to help customers track down your online store in search engine result pages, sharing your items via social media, or automating your campaigns through different apps. You can likewise set up discount codes for customers to use in your online store or retail store.
Moreover, you can introduce your Shopify store’s marketing in these ways;
– Crafting a goal-oriented marketing plan.
– Valuable marketing of your content.
– Plans for seasonal sales.
– Offering special discounts.
– Creating brand awareness in your targeted audience.
However, you may need to partner with an expert Shopify marketing agency to achieve your targeted goals. Shopify Pro is a recognized full-service digital agency in the USA with a team of certified marketers and Shopify experts providing result-driven services to the global clientele.
Make People Fall in Love with your Product
For the success of any business, it must be launched at a great scale. Once your Shopify store is live and ready, then you’re all set to boom and good to go into the world of fame and earnings. While you are making new customers by creating awareness about your new store, there is another thing which needs your attention the most. What’s that now?
Customer retention, of course!
Many people will look into your store, buy some products and then will pass to another one, as there are millions of stores in the Shopify business. You can’t obviously stop your customers from buying anything or looking into other Shopify stores, but what you can do is, retain them by offering something that they won’t refuse at all. It is essential to make your customers a fan of your products; you need them to be so hooked that they will buy into your business and share it with others too.
Here are the best 6 ways that are helpful in making people fall in love with your products;
Offer the Customers a Throne
It means you need to treat your customer like a Royalty because your business’s success depends on how well you put your customer’s needs at the front. If you doubt that, it has been proven that bad customer experiences cost US businesses a loss of $41 billion a year. That’s huge!
What’s more frightening is that when the customers have a bad shopping experience with an online store, 58% of buyers spread their friends regarding it, a considerable lot of those via online media, where awful news does undoubtedly go at the speed of light. The best safeguard to an uproarious and furious customer is a speedy response to their problems and questions. Practically 50% of all shoppers all throughout the planet say that the time it takes a company to react to a request or complaint is a key to the ideal customer experience leading towards success.
Start your Services even before they are Customers
Helping your customers fall in love with you is a bit like a romantic seduction. The art of seduction requires careful planning.
There are three steps, in particular, that’ll help you to make your relationship with your customers as strong as possible before you’re even introduced.
Know who your ideal customers are; If you want to give your customers and prospects what they want most, you have first to find out what that is.
That’s why it’s essential to start with a set of clear profiles of your ideal prospects and customers. Ideal customer profiles help you know the basic demographics, interests, desires, and needs of each market segment. It is essential to building a loyal customer base.
By creating detailed profiles for each of your ideal customer “types,” you’re laying the groundwork to more effectively target those who are a great fit for your brand.
Another main factor that can help you get the attention of your customers is listening to them actively. It is easier than ever to communicate with your customers, for example, through surveys or social media, but to listen to them is much more crucial these days.
Customers are the lifeblood of any business. If you want your business to grow and flourish, you must listen to whatever your customers have to say in their feedback.
Obtaining feedback from the customers has never been easier. You can gather your customer review by these common methods,
Not listening to your customers and ignoring them makes you no good. The whole point of seeking reviews and customer input is to figure out how you can deliver what they want, ultimately improving customer satisfaction.
Be Real and Honest
In online shopping – Honesty is everything. Believe it or not, customers actually appreciate and reward transparent businesses even when transparency reveals less than positive. In the event that you need your customers to begin to look with trust at your business, you need to focus on a specific level of straightforwardness. Being straightforward may sound similar to being real, which we covered previously, yet this is extraordinary. Being real is tied in with acting naturally and being authentic.
So how can you be transparent and real in today’s world?
1. Don’t be afraid of what customer’s feedback is going to be.
2. You must not have anything to hide.
3. You are personally attached to your customers.
Gratitude will take you Far
“Thank you” is the main symbol of showing kindness and gratitude. Say Thank You to as many as 3 out of 4 customers because they have spent more time with a company due to a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for staying with you in the long run.
Showing love will receive love and be as appreciative as possible to your customers for taking the time to go through the process of resolving their problems. Finally, follow up with a good old fashioned “Thank you.” It will encourage your customer to trust your brand even more.
Highlight phrases for your business to use that’ll make your customers happy. Again, consistency and a personal touch go a long way. Never let your customers forget your business by following up effectively. Also, what you can do is, keep it personal by following up on special occasions and consistently writing handwritten follow-up notes. Define how to deal with unsatisfied customers with action steps to ensure there is a thorough process for all employees to follow to resolve a customer issue, ideally turning unhappy customers into your strongest advocates.
Stand up to Customer’s Expectations
If the customer expected something, but you didn’t deliver, perhaps the expectation never even occurred to you, or maybe outside factors you couldn’t control got in your way.
It happens to us all.
The good news is that you can quickly solve this problem simply by managing expectations from the start. Find out what the customer expects as soon as possible. Talk to them, but most importantly, ask open questions during your earliest conversations and listen to understand customer perception.
Open and direct questions require something more than just a simple “yes” or “no” response.
Some examples of questions you could use for customer feedback in managing expectations are:
1. What do I do/sell that fits into your overall goals?
2. How fast results do you expect?
3. What has to happen in your business in order to meet your goals?
4. What’s your maximum ideal timeframe?
And after that? Listen carefully to what they tell you, as this customer feedback will help improve customer’s loyalty towards your product.
Build Trustful Relations
We all have heard, “It takes 12 positive service experiences to make up for 1 negative experience.” This phrase explains how sensitive trust is between a business and its customers. No matter what is the size of your business, keep your customers in the know when it comes to positive as well as negative changes to your products and services that affect them. It’s crucial to tread lightly when making changes to your products and services because your customers have become used to what you’ve already got.
Here is what you have to do to gain trust:
Research carefully if any changes in your product will affect your customers’ perception.
Obtain specific methods in how you communicate the changes to your products.
Tell your customers when you’ve made a change, you’ve screwed up, or you’ve done something right. A healthy mix will give your customers a transparent look into your company that can’t be forged.
Find the value customers give in the feedback about your products.
From the above key points, you can make your customers fall in love with your product as well as your business. You are never too late to start from the top. Your customers are your first and foremost priority; they should be treated exceptionally; you need your customers to trust you blindly when they want to buy something. This trust will enable the growth of the product and your business.