Google Analytics For Power Users Assessment 4 Exam Answers
1. What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)
- Implement Enhanced Ecommerce on your website.
- Enable Enhanced Ecommerce Reporting in your Analytics view.
- Enable Checkout Labeling in Ecommerce settings.
- Assign values to all Analytics goals.
2. What can the Product List Performance report be used for? (select three)
- Identify a list of products to remove from your website.
- Identify low performing Product Lists for optimization opportunities.
- Analyze how the order of products in a product list may impact performance.
- Compare product performance across multiple Product Lists.
3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
- Position 1 on the Homepage Promo list
- Position 1 on the Similar Products list
- Position 3 on the Homepage Promo list
- Position 3 on the Similar Products list
4. You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
- Cart-to-Detail Rate
- Buy-to-Detail Rate
- Average Price
- Product Adds
5. In this Product Performance report, which product indicates potential issues with the product details page?
- 22 oz. Mini Mountain Bottle
- Travel Journal
- Organic Basic T-Shirt
- Men’s Heather T-Shirt
6. What can the Shopping Behavior Analysis report tell you? (select two)
- How users moved from one stage of purchasing to the next.
- Where users abandoned the shopping funnel.
- Errors on the “Billing and Shipping” page.
- Top channels driving sessions with check-outs.
7. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?
- Billing and Shipping
- Payment
- Review
- Sessions with Transactions
8. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Checkout Behavior Analysis
9. You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)
- Shopping Behavior Analysis
- Product Performance
- Ecommerce Overview
- Sales Performance
