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Digital Marketing Training in Mohali

Digital Marketing Training in Mohali
Written by Arpit

Digital Marketing Training in Mohali

100% Practical Training | Live Projects | 50+ Digital Marketing Tools 15 Certifications | 100% Placement Assurance | Flexible Batches

We are a Digital Marketing Training Institute in Mohali started with the idea of evangelizing Digital Marketing in India.

Digital Marketing is a vast and unexplored Universe. It’s the newest, trendiest skill that the market is seeking to acquire.

Hence the search for ‘Digital Marketing Course’ is growing in demand. It’s a skill that helps you upgrade and opens the door to plenty of opportunities.

We at Web Marketing Academy strongly believe that Digital Marketing is not just a course but much more.#Beyondthesubject – What we believe @ ITRONIX SOLUTIONS

It’s an opportunity to recognize and explore your skills and unleash your creative side.

There’s always more to learn #beyondthesubject and that’s what we focus upon. And what better way to do this than in an interactive setup that encourages the exchange of ideas.

Everything from our classrooms to our curriculum, and also our teaching methodology, is designed keeping this belief in mind so you graduate not just as a confident Digital Marketer but as a confident individual.

Syllabus of Digital Marketing Training in Mohali

Itronix Solutions provide over 50hrs training by covering all syllabus portions and also providing practical and physical training.

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

MODULE 5: OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Info-graphics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)

  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation

These are the syllabus which was covered under Digital Marketing Course and duration of each topic class details.Do join and improve your career level with the training.

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Arpit

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